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The Rhetoric of Branding
The concept of the Greek market space, the agora, as the locus for discourse and transaction is very ancient. It was here that “foreigners” and Athenians met, and it was the former who had various...
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The Rhetoric of Chair Design
Many years ago I was fortunate to watch a British pupil of the mime artist Marcel Marceau do a performance using a chair as a prop. In a memorable scene he persuaded the audience that the chair was a...
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Branding and Appearance – Mrs. Bucket and Mrs. Bouquet: Civic Sustainability
In the 1990s there was a popular British sitcom Keeping up Appearances that made fun of a woman’s attempt to become more middle class. Her attempts were ridiculed but in some ways one could understand...
View ArticleReturn on Reality and Branding
These days as there is a crisis in the financial system and a squeeze on credit with a need for tighter controls on liquidity rates, the brand as an intellectual property needs a rethink. Firstly, it...
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A Zoorhetorical Analysis of the Panther as a Product
I think many of my generation have been brought up with the idea that certain brands connoted a lifestyle which was somewhat out of our reach, one which was like the Martini lifestyle on some Caribbean...
View ArticleQuantity and Quality – The Tweedledum and Tweedledee of Economics
We know retrospectively a lot about what was behind the subprime fiasco. It was facilitated mostly by what bankers euphemistically call “releasing equity” in the property. Thousands of employees in...
View ArticleThe Zoorhetorics of Sales
In most of the animal world the primary form of communication is olfaction. Indeed if we look at the eusocial insects like bees and ants we see that their “world” is almost exclusively a world of...
View ArticleZoorhetorics and Marketing
When we look at the dimensions connected with the purchase of a product we can see that a sale is dependent on many determinants and in their combination they make it difficult to predict with any real...
View ArticleNash Equilibrium, Zoorhetorics and the Future of the Mobile Phone Camera...
The Nash Equilibrium arises often when an industry settles into a duopoly or when the market leaders are so overwhelmingly dominant that the competition is limited. In the mobile or cellular phone...
View ArticleManaging Luxury Brands in a Group during a Downturn
There is a huge potential market for luxury goods because still there are millions if not billions who are effectively economically disenfranchised through poverty or lack of means impeded by social or...
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